Everyone wants to write posts that connect with their target audience and get shared. The best way to go about the process is by coming up with a captivating blog post idea. There’s nothing more annoying than having blog ideas for your target audience only to realize you are running out of unique content.
Writing a captivating blog post idea requires more than just great writing skills. You will need to keep checking off things on your list and make sure you create unique and captivating content that captures your audience’s attention from the very first paragraph.
1. Get a better understanding of what people are talking about
The first step to writing a blog post is coming up with a captivating topic. A captivating topic is the foundation for a successful blog post. If you spend an hour writing the perfect blog post but it doesn’t interest your audience, then you’ve wasted that time. You need to know what your audience wants before you start writing.
There are two ways of finding out:
- Guessing what your readers want to read about and assuming they agree with you;
- Doing keyword research by seeing actual search terms people are using to find relevant content on Google and other search engines.
Another way to come up with a blog topic is by doing keyword research. Keyword research is basically the process of finding out what your audience is searching for online, and then serving it up in the form of quality content.
2. Use Keyword Research Tools
Using keyword research tools such as Answer The Public will help you come up with captivating topics for your blog posts, as well as give you an idea of how popular certain keywords are. This way, instead of guessing which topics could be interesting to your target audience, you can write only about those that actually are useful to them. You should also check out this best Chrome extensions 2022 guide to get to know which tool has a Chrome extension that comes to the rescue when doing the hard part of the job.
To get started, simply type in some words or phrases related to your niche into one of those tools, and see what comes up as suggestions. You can see how many people are searching for each term on a monthly basis, which should give you some insight into what people are talking about in your niche at any given time.
3. Stay on top of trending topics on social media
Look for what people are talking about when it comes to Instagram, Twitter and Facebook. You can take inspiration from your favorite companies or influencers and see what their recent post got the most engagement in comments and likes. You can also use tools like BuzzSumo to figure out which blog content is popular. This will give you an idea of how people are using them, including the kinds of things they get excited about. There’s no shortage of topics out there just waiting for your attention.
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To sum up, if you want to explore the blog topic ideas and come up with a captivating one, don’t hesitate to follow the tips provided in this article. They will help you to create a high-quality post that will bring value to your target audience and make them want to read more of your content.