December4 , 2022

Creating Your First LinkedIn Campaign

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Before creating your first campaign, you’ll need a LinkedIn Page and an active account with the Campaign Manager. If you have a Campaign Manager account and want to learn how to utilize it to create a campaign for your LinkedIn campaign management Page, go here.

Get yourself set up with a LinkedIn account and a profile.

Using LinkedIn Pages, creating a presence for your brand on LinkedIn is easy and free. To get started, all you need is a LinkedIn account and an active email address (we’ll need to verify your eligibility to set up a business profile).

1. Having a LinkedIn profile may help you in two primary ways:

A LinkedIn Page is required to use Campaign Manager to launch Sponsored Content or Sponsored Messaging campaigns.

Second, the more and better content you provide on your LinkedIn social media marketing Page, the higher your profile’s bid will be in the platform’s advertising auction. Companies that constantly provide interesting content will do well in LinkedIn’s relevance score.

2. Sign up for a Campaign Manager account.

LinkedIn’s Campaign Manager is a useful tool for coordinating several types of advertising campaigns. After you’ve registered for the service and made an account, the interface will guide you through the steps of creating your first campaign. After you have completed the prerequisite research and preparation for your first LinkedIn campaign management, read on for an overview of the most crucial tasks.

You’ll need to create an account before using Campaign Manager, but once you do, you’ll have complete control over every facet of your marketing campaign, right down to the target audience and the campaign’s precise goals. Make sure your previous LinkedIn social media marketing profile is connected to your new one.

You are free to start your trip right now

 

One must first work on their advertising

To use Campaign Manager, first launch it: LinkedIn’s Campaign Manager is a useful tool for coordinating several types of advertising campaigns. After you’ve registered for the service and made an account, the interface will guide you through the steps of creating your first campaign. After you have completed the prerequisite research and preparation for your first LinkedIn campaign management, read on for an overview of the most crucial tasks.

To open Campaign Manager, click “Open,” then choose “Campaign” from the drop-down menu that appears. If you click on this link, you’ll be sent to a page where you can begin creating your advertising.

Assemble a team: Choose “New Campaign Group” from the options for a fresh start with your first campaign.

Get ready ahead of time: Full explanation of the campaign’s goals. Ad formats, functions, and bid types are shown in accordance with the selected campaign objective. The helpful tool “Campaign Manager” is available.

Get in touch: LinkedIn has 850 million active members from 200 different countries. Campaign Manager’s customizable targeting allows you to zero in on a particular audience based on demographic and psychographic characteristics like job title, business name, industry, and hobbies.

You may execute more targeted account-based targeting, email contact targeting, and remarketing using your own data with the help of Matched Audiences.

Second, make your advertisements (s)

Depending on the kind of advertisement you want to run, you may be asked to provide creativity. Everything from the image to the title to the URL and beyond might be included. All of the specifications for each ad type may be found in the LinkedIn Ads Guide.

Third, Assessing Progress and Moving Forward

Before starting your campaign for the first time, ensure it is complete and that you have included a way for people to donate to it. After adding a payment method (debit or credit card) and clicking “Save,” your campaign will be reviewed before it is made public. The forecasted results sections also provide suggestions that might help you gauge the performance of your campaign. You should be alright if everything seems normal.