Are you planning to engage an SEO services company? Do you have any previous experience working with an SEO agency? What are your expectations? How much do you know about search engine optimisation? These are some of the topics we will explore in this blog post focused on helping you choose the right SEO company.
Even a cursory search will help you discover hundreds of SEO agencies. The problem is that every agency claims to take you to the top. Business owners who don’t have any experience working with an SEO agency often fall for those claims and are disappointed when they don’t get the expected results. Since there are no regulations or standards in this industry, you are on your own when it comes to hiring the right agency. Here is what you need to consider to make the right choice:
The only thing that matters is the results. No matter what claims are made by an agency, if they haven’t increased revenue or leads for their clients, they are not worth the cost. Focus on the past results they have achieved for their clients when you are interviewing agencies.
Stay where away from companies that are not willing to share the names of at least a few clients.
What Strategy Are They Going to Adopt?
There was a time when optimising for search engines meant publishing keyword-stuffed content and getting backlinks from everywhere. Google and other search engines have now become much more sophisticated. Reliable and experienced agencies know this and they create a customised strategy for each of their clients based on the industry and expected results.
Stay away from agencies that are not willing to discuss what methods they are going to use to help you achieve high organic rankings.
Experience with Local SEO
Local SEO is a lot different from optimising for broader results. If you’re looking to rank locally, partner with an agency that is experienced with local SEO.
Ask the agency about the information that is going to be included in the reports and how often you will be updated about the work they do. Reputed agencies keep their clients updated on the work they have done by sharing reports as well as by having face-to-face meetings. In short, you need to be kept abreast of all the changes they are making to your website and other work they are doing.
What are they going to charge? How do they want to get paid such as by the hour or by the project? In most cases, agencies charge on a per-project basis though monthly retainers are also common.
What’s Included in Their Services?
Usually, most agencies offer a wide range of services that include social media marketing, paid search marketing, email marketing and various other services in addition to SEO. Ideally, you should partner with an agency that covers the whole gamut of digital marketing instead of working with different agencies/professionals for various aspects of digital marketing.
Overall, there are hundreds of SEO agencies but not everyone is right for you. The lack of regulation and standards in the industry has made it a free for all. As a business owner, you should focus on the past results achieved by an agency, the strategy they are going to use, pricing transparency and willingness to communicate to separate good agencies from the rest.