The way your site is organized will affect the user experience and how your bots crawl your site. Many times focus on design and other aspects rather than architecture. That’s why we recommend applying these SEO tips to optimize the web structure brought by Web agency.
Why is it important to have an SEO-friendly web structure?
Quality web content, link-building strategies, and a readable and secure website are important for SEO Sydney. These are some of the factors we often hear about. But what about the network structure? This aspect, while very important, is often overlooked.
Designing an SEO-friendly web structure makes navigation easier and allows users to find what they’re looking for faster. It also gives the site an edge in terms of web positioning, as it is easier to crawl and index. Since web design services vary so much from one web design agency to the next, it’s advisable to contact a reputable web design agency that offers a FREE Web Design quote. With an award-winning web development service in Sydney, you can rest assured that your website will be completed on time and with no loose ends, resulting in a professional and unified website for your business.
Efforts in the above and other areas such as keyword selection are of little use if the information architecture is inadequate. The reason is that if the web is cluttered, search engine bots won’t be able to understand what it’s about. What’s more, the visitor also won’t understand it and won’t find what they are looking for, so they will leave the site.
When users find a website useful and easy to navigate, they stay on it longer. This means that the bounce rate will be lower and the site will be seen well by search engines like Google. Plus, you have more chances to keep your users coming back.
On the other hand, the architecture of the web affects the traceability of a website. That said, it will be easier for search engine bots to find and rank them. Therefore, it will also be easier to get your site indexed.
Gain visibility on Google
Google is the most important search engine in the world and the most used search engine in Spain. If you have a website, you will want to appear in this search engine. However, with the features that search engines have developed over the years, it is no longer just about viewing your links in the SERPs.
Now it also involves taking as much space as possible in the results page – known as the SERP -. In other words, webmasters want to appear in zero position on Google and take full advantage of rich snippets. Everything is for greater visual impact.
These are the links to the pages displayed below the results. Arguably Google’s reward for a well-structured website. The site link is shown below:
By linking to important web pages, users will instantly find what they are looking for. Also, it has higher visibility than other results. It gives the network more relevance. It’s more effective in mobile browsing because it can take up the entire screen, keeping competitors out of view. Knowing these advantages is time spent improving your website’s web structure.
SEO Tips for Optimizing Your Web Structure
If you start a web project, keep the following advice in mind. If you already have one, prioritize an SEO consultant audit to see what you need to correct.
Planning the site structure
Defining the structure and hierarchy of a page is a task you should complete before designing and starting to create a page. Taking inventory and categorizing the information you have is critical. The most important part, in this case, the family or level 0. Then add the most important categories. It is recommended that you do not exceed 7 main categories, or level 1. Then define the subcategories that makeup navigation level 2.
Optimize internal links
Internal link structure is another important factor in SEO. On the one hand, it facilitates user navigation on the web by pointing out content that may be of interest to the user. On the other hand, it tells search bots which pages are relevant. Another advantage of planning internal links is that they pass authority from one page to another. So if you have a page that you think is important, you can have other people point to it. It is important to plan the structure of your internal linking to make it clear which pages you should generate links to. Internal links can be horizontal (pages at the same level), vertical (pages at different levels), or contextual (related by content).