Public relations (PR) and marketing are important for a business to grow. Each aims at the same objective, which is gaining access to a wider audience and engagement, which leads to more revenue.
PR and marketing function differently. They go hand in hand, of course. However, their approaches are quite different.
Let’s explore the differences between PR and marketing.
What is PR?
According to Merriam-Webster, public relations involves getting the public to understand, and feel positive about, a person, company, or institution. By this, PR aims directly at building a better understanding of the public’s perception of brand awareness. That is why many businesses like to engage a PR company.
An effective PR campaign makes your firm more visible to your target audience. Potential investors and buyers can be your target audience. Growing your business depends on these two groups. Using PR strategies can get your business in front of their eyes.
Examples of PR
Some examples of PR that can gain you coverage from journalists are a press release created by your fintech PR agency for your new fintech product launch or business expansion, new hires, and acquisitions. Those happenings can generate juicy coverage about your business and get your company in front of your target audience.
There are other inspirations that you can experiment with. One notable example was a congratulatory tweet from Star Wars to Marvel Studios. As opposed to being envious of Avengers: Infinity War’s success for opening weekend, Star Wars sent them a heartwarming tweet. This tweet was enough for them to achieve respect from the industries and to garner some juicy media coverage for the gesture.
What is marketing?
Marketing is the pursuit of growth in sales for a company’s products or services. In order to stimulate sales growth, marketing must do specific activities such as advertising or delivering the company’s products. To put it another way, marketing places a greater emphasis on the company’s products or services.
Examples of Marketing
It might help you to have a better perspective of marketing if you know the examples of marketing. Billboards, television ads, print ads and digital ads are some of the most accessible marketing tools.
There are many examples of marketing to be found today, on social media and on websites. Technological advancement has spawned many forms of marketing. According to a content marketing agency Singapore, businesses can now use influencer marketing, email marketing, search engine marketing (SEM), search engine optimizations (SEO), and content marketing.
All those types of marketing help to attract attention to your company’s products or services.
What are the differences between PR and marketing?
Knowing PR and marketing allows us to conclude that marketing is focused on driving sales by promoting products, services, or ideas. PR, on the other hand, focuses on maintaining a positive image of a company, brand, or individual. Ultimately, they all have the same goal: growing your business.
That is why PR and marketing complement each other. PR helps create a positive image for your company in front of the target audience, while marketing evokes prospective customers to buy your products or services. If you are looking for outsource one of these functions, an EOR Company can help you.