February6 , 2023

Video Marketing 101: The Essential Guide

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Video marketing can feel overwhelming if you know nothing about filmmaking. The good news is that you don’t need decades of experience in film production. Today, we have access to video creator tools that do most of the hard work for us. Click here to view a library stock of any video template you can use to easily create your first video and many more. 

Why Video Marketing? 

Perhaps you’re wondering what happened to good old-fashioned writing and ad slogans? Of course, those haven’t disappeared; but now, it’s about combining images with text thanks to a video creator. When you make videos, you basically allow people to share your content across social media more easily.

Not only can a video creator get your content out in minutes but you’ll also appreciate the following benefits: 

  • Visual representation of your brand
  • Emotive
  • SEO focused 

Visual representation of your brand

Most people are visual people and tend to remember images more easily. Moreover, you can do so much with color by employing LUTs to generate the right feelings when people watch your online video. Imagine what watching happy faces with happy colors does to people? They feel good and they associate that feeling with your brand so they’re more likely to buy from you. 


When you make a video with templates or your own clips, you can add royalty-free’no rights reserved’ music to enhance the mood. This will help people feel something and so connect with your brand on a much deeper level. Of course, you should customize your videoeverything with your video creator to suit your style. Either way, ityour video will look as if made by a professional all because of the digital software that an online video maker uses.

SEO focused 

Even if you’re not convinced, note that Google now prioritizes video content in SEO rankings. So, you can updownload your video onto your website and this will get it closer to the top of search results. 

Different Formats to Make with a Video Creator 

It’s worth noting that you can create a range of video maker contentcontent with your video creator depending on your goals: 

  • Testimonials and case studies 
  • Demo and how-tos
  • Brand and history
  • Events and competitions 
  • Webinars 

Testimonials and case studies 

Any good video editor will have a range of templates for you to choose from. You can then drag and drop your clips showing customers describing their awesome experience. There’s no better way to build trust and curiosity about your business. 

Demo and how-tos

Even if your product is easy to use, you can still post a demo video to demonstrate its different uses. This type of video also helps people visualize using your product so it’s easier to convert them to a sale. Moreover, the video editor is simple and intuitive so you adjust the template you want with your demo clips.

Brand and history

A great way to showcase your business is by explainingusing your video creator to explain its story. This also enables your audience to understand what your business stands for and why they should buy from you. These days, people want to know the personal side of businesses they shop with. 
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So, get your team together and go through how you got to where you are today. Then, the video editing options allow you to finalize everything for the perfect, top-quality content.

Events and competitions 

Online events can work just as well as physical ones. Whichever one you choose, make sure to create videos to demonstrate just how fun and exciting your brand can be. Moreover, you can organize competitions that you market with promo videosyour video creator. That’s another great way to boost awareness and engagement. 


There’s nothing worse than a pushy sales online video. Nevertheless, people enjoy learning and you can present yourself as the industry guru with your video creator. Webinars are more inclusive but you can also post a docu-series, for instance. Your audience will start trusting you and will want to view more of your video clips. 

Making a Killer Marketing Strategy 

Video contentUsing a video creator only works if you know how to plan and stay focused. There’s no point uploading a multitude of videos that don’t reach the right audience for your business. 

So, before you get started, make sure you are clear on the following:

  • Know your audience’s needs 
  • Define your goals
  • Collaborate with influencers
  • Leverage analytics 

Know your audience’s needs 

The most important part of any marketing campaign or a simple online video is what need or problem are you answering. We’re all human and we all adjust our experiences to revolve around us and us alone. So, how does your video support your audience’s day-to-day lives? 

Define your goals

There are several things you can do as a video creator, from simply raising awareness to generating sales. The templates and video clips you work with will also be different according to your product readiness and size of business. 

Collaborate with influencers

Social media has changed how we do things and you should also remember influencers. They especially if you’re relatively new to video creator tools. Influencers can help you jump start your campaign because you can leverage their followers. Although, remember that they’ll need a bit of quid pro quo so be clear on what’s expected before you get started. Read more abou: uwatchfree

Leverage analytics 

Most importantly, know your data and use it well. The most successful businesses are the ones that adapt to what their customers tell them. So, don’t just download from your video creator but look at the comments and data telling you about your customers. That’s how you develop your niche and uniqueness. 

Key Takeaways for Marketing with a Video Creator

Video marketing doesn’t have to be overwhelming. The free video editing tools are a great place to start. You’ll quickly get used to the technology and then, you just have to plan what you’re trying to achieve and adapt your content accordingly. After that, it’s a question of ‘post, post, post’.