Even in the era of digital evolution, people still love to read in print. You will be surprised to know that there are many studies out there that show the effectiveness of print media when it comes to longevity in the mind of people. Most people tend to remember what they read in print. And since the digital timeline is flooded with advertisements from businesses, it has become important to make your appeal stand out, and that you can do through brochures.
You must have been to at least one exhibition in your lifetime and in that exhibition, you come across many companies you may never have heard of. Well, in such a case, you try to find what the company actually does and how they are adding value in the life of their customers.
Well, brochures are the best tool to introduce your business to someone new but an ideal brochure needs to be equipped with critical components and this is what we are going to discuss in this blog post in a detailed manner.
Here are a few crucial components that you should never miss while designing your brochure.
Alignment with image
This might sound obvious but all your marketing communications should share the same image otherwise, people will never be able to relate the images with the message. But this is not only about the logo or the color theme of your company but it is about your core style and principle.
When it comes to association with your brand then color plays the most important role. Although common perceptions like pink are linked with girls and blue is linked with boys is not something you should be worried about but you should be worried about colo and its effect on the mind.
So, while working on your travel brochure, keep the images, color, and theme style aligned with the image of your brand and the type of message you are trying to convey.
Use your USP
Even if you are at the initial phase of your business, it is important for you to know what is your unique selling point and as this is what will make you stand out from the crowd. So, while working on your travel brochure, you must answer the very popular question ‘Why should I buy from you and not from others?’
Your USP can be anything. Some companies might be selling a completely different kind of product while others might be offering guarantees that are too good to be true. Even your customer service can become your USP. It doesn’t matter what your USP, it is important to underline that USP in your brochure otherwise it will get lost in the crowd.
Be sure about your message
The main objective behind designing a brochure is to tell people about the business. This might sound like the most obvious thing one will do with a brochure but there are many people who keep this so obvious objective behind and flood the content of their brochure with new products and services.
If you are planning on re-introducing your business to your customers or planning to enter a new market then your message should be crafted around the change in your firm’s offering rather than talking about the world and then coming to the main point.
Stay in sync with your target audience
Before designing a travel brochure, you need to be sure about your target audience because, from the message of the brochure to its image, everything needs to be pointed directly to the target audience. While working on the brochure, focus more on what your target audience needs rather than worrying about whom you should exclude.
There is no way you can succeed in the world of marketing by using a mass approach and therefore, instead of trying to serve everyone and failing miserably, you should narrow down your focus and play to your audience.
The main page of your brochure should succumb to open other pages and keep reading. This is why it is necessary to build interest among the readers right from the first page of your brochure. You can either have an enticing front cover or have a catchy tagline on the front page of the brochure, either way, the main objective is to lure the audience into reading more.
If the audience is going to lose interest just by glancing at your brochure then the whole idea of conveying the message through your brochure will fail. This is why give enough time and effort to designing the first page of your brochure.
With an ideal brochure design, you can skip the digital noise and reach directly into the hands of people and since people still appreciate print, the chances of a customer visiting your website or physical shop through brochure will increase.