Why Warp is The Best Middle Mile Delivery Solution for Supply Chain Dealers

Global pandemics have accelerated e-development commerce and reconfigured last-mile networks since then. 

The middle mile, however, is becoming the center of multichannel initiatives. Traditional distribution centers are in the middle, where stocks are often monitored and projected for storefronts and online retailers. 

Customers may now see inventory availability in real-time since merchants gather information throughout the supply chain process, allowing them to place merchandise nearer to customers and provide additional delivery alternatives. 

As a bonus, staging adequate inventory closer to consumer demand allows for speedier delivery, which also benefits the customer.

Middle-Mile Delivery: What Is It?

A shipment from the warehouse to the final recipient is referred to as “last-mile” or “final-mile” shipping. The transportation of items from a warehouse to fulfillment facilities, such as brick-and-mortar retail outlets, is known as the “middle-mile delivery” phase. 

To cut logistics and delivery costs by half, Walmart, which controls its distribution centers and brick-and-mortar stores, plans to use autonomous cars to carry merchandise during “milk runs.”

You don’t have to own both ends of the supply chain in the middle mile. By extending middle mile configurations to incorporate multimodal assets, Warp freight firms are cutting costs by bringing more of the supply chain in-house.

How Does Warp Work? 

It is the transportation of commodities between warehouses that constitutes middle-mile logistics. As a result, if shipments of products between facilities are behind schedule, deliveries to final customers are also likely to be delayed.

Middle-mile delivery may maximize resources in operations that do not require the first or final mile. Proper procurement and precise inventory management are made possible through communication between warehouses.

In the end, Warp has to run its company in a manner that supports various mid-mile logistics options. That may include establishing new facilities near major seas, railways, or airports. 

Forging solid bonds with common carriers and cartage and drayage suppliers may also be part of the strategy. Partnering with freight forwarders specializing in diverse trade routes is another excellent strategy. 

Another selling point for Warp that seeks to compete with other warehouses around the nation is the expansion of its mid-mile logistics network. 

This is a great selling point for companies like Warp. In addition, warehouses might become international trade zones to assist consumers in saving money on tariffs.

What are the Benefits of Warp Middle Mile Delivery?

Middle-mile logistics are becoming more popular in the supply chain because of their many benefits. Consider the following advantages:

Effortless Customer Service

Deliveries may be made more efficient with the help of middle mile delivery, which provides on-demand service. When the necessity arises, suppliers may use such a flexible delivery service. 

Distribution speeds up, and delivery operations become more efficient as a result.

Reduced Price

Your distribution facility and retail location are under your control with middle-mile delivery since you own both. It’s easier to keep track of your money this way, and you’ll save time and money as a consequence. 

The expense of the middle mile may be readily reduced.

Acceptance of Change in the Face of Uncertainty

Comprehensive control over the supply chain allows you to respond rapidly to environmental changes. It’s easy to grow your company and meet your customers’ needs. 

The intermediate mile logistics might also be tighter to optimize all operations as they change. For example, Walmart’s ability to adapt to change has increased considerably due to controlling its middle mile operations when the error margin narrows. 

More companies and partners will want to consolidate and optimize their efforts.

Possibility to Automate

The supply chain’s middle mile is where autonomous cars are most likely to take off. 

The elimination of the driver enables carriers to re-allocate scarce driver resources to the final mile, where drivers are required to deliver items and manage the truck, given the heightened hazard of metropolitan areas owing to the density of people and objects.

Eliminating the Competition

You can stay up with your competitors by using middle-mile delivery, which saves money. It is essential to compete with retail giants like Walmart and Amazon, who have perfected the middle mile delivery.

It is now possible for the retail giants to pass on more incredible speed and reduced landing costs to their consumers without lowering their revenues. In the market, they have an edge in terms of price.

Implementing Warp for Supply Chain Dealers’ Middle-Mile Delivery

Retailers are adopting a more hands-on product delivery approach to serve their customers better. 

Getting items from one warehouse to another or from one warehouse to a “last mile” pickup point through the “middle mile” of the supply chain is no walk in the park.

Many retailers outsource their supply chain’s last and middle mile execution to third-party service providers to prevent shipping delays and cost overruns. 

While outsourcing has several benefits, in-house management gives more operational control and visibility of shipments.

The final and intermediate supply chain activities are being brought in-house by an increasing number of merchants.

Why Should It Matter?

There is less talk about “middle mile” logistics than there is about “first mile” and “last mile” logistics. Last-mile delivery and even first-mile services connecting suppliers and fulfillment centers have been the subject of much attention in recent years. 

As a result, logistics and distribution specialists may see it as the most “boring” component of the supply chain since middle-mile logistics are straightforward to manage and automate. But is this the case?

The Warp middle-mile delivery distance varies by sector. However, as e-commerce expands, the logistics chain is under more significant strain, particularly the middle-mile.

It is getting more challenging to locate merchandise at the ultimate destination due to the fragmentation of networks. The number of fulfillment facilities close to highly populated demand locations has also risen. 

As a result, a shorter and more fragmented middle mile causes uncertainty and keeps the high volatility characteristic of the last mile.


Many companies focus their logistical efforts on the middle mile of their supply chains. Warehouses in multiple locations need to be optimized to ensure that supply chains run well for companies with warehouses in different areas. 

As a component of the University of Washington’s Supply Chain Transportation and Logistics Center, Warp has become the first middle-mile startup to join UFL, a public-private collaboration. 

Warp was developed to digitally connect consumers to delivery capacity in the middle mile, a vital component in the supply chain that allows last-mile delivery to thrive.